When it comes to what's next, Sean Monahan theorizes that “the trajectory of the 2010s has been exhausted in a lot of ways" in his interview with The Cut. Let it wash over us as we become obsolete - kaput. Wan and worn out, some of us will simply put our heads down and tick over in an attempt to check out of the vibe altogether. Some will pin it down as the return of indie sleaze, the obvious next step after Y2K, or they'll take indie sleaze further and tell you it's a pivot toward unbridled sex and hedonism, chasing anything that feels good with a devil-may-care attitude in the face of rules. What will the next 'Vibe Shift' look like?Įveryone has their own hot take, that's for sure. And since the pandemic has made time feel as slow-going as wading through a vat of molasses, where all pop cultural events, no matter how small are felt and therefore rigorously cross-examined, we have the perfect vantage point to witness the so-called 'vibe shift' roll in. It occurs both separate to us and because of us. The 'Vibe Shift' also isn't something that needs be feared, it isn't a memento mori sent down by the lords of culture to send us into a state of panic. But this perspective feels like an oversimplification, as though they've taken the term out of context. Some people will minimise the 'Vibe Shift' as part and parcel of simply getting older: "that's just called growing up". Think Cheap Monday skinny jeans, Tumblr, thick side fringes.don't make me go on. But in the later aughts the hipster/indie trend seeped in, bearing with it its own unique set of pop cultural figures, music, style, ways of thinking, prized publications, humour, and cultural markers. There can be a few 'Vibe Shifts' per decade for example, in the early aughts we experienced the diamanté, fliptop phone period dominated by Paris Hilton, Lindsay Lohan, tabloid magazines and low-rise everything. Coined by Sean Monahan, creator of a weekly newsletter called 8Ball and coincidentally also the person who invented the term 'normcore', a 'Vibe Shift' is more micro than merely summing up an era by decade. To put it simply, a 'Vibe Shift' is a term that refers to the zeitgeist changing.
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